Book recommondations 2.
Book recommondations 2.
  • Ewha Voice
  • 승인 2002.09.04 00:00
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Ogilvy on Advertising
by David Ogilvy
Recommended by Professor Lee Young-hee (Design). Ogilvy on Advertising is a book that is considered as a Bible of the advertising field. Ogilvy sums up his years of experience as an advertising legend in a dozen amply illustrated chapters. Ogilvy? writing style is exemplary for anyone in the communications field: tense, forceful, devoid of hot air. Anyone interested in advertising, marketing, or public relations ­ or in David Ogilvy as a figure in his own right ­ will enjoy this book.

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