by David Ogilvy
Recommended by Professor Lee Young-hee (Design). Ogilvy on Advertising is a book that is considered as a Bible of the advertising field. Ogilvy sums up his years of experience as an advertising legend in a dozen amply illustrated chapters. Ogilvy? writing style is exemplary for anyone in the communications field: tense, forceful, devoid of hot air. Anyone interested in advertising, marketing, or public relations or in David Ogilvy as a figure in his own right will enjoy this book.