Ewha is pouring its best effort into advancing the Global 2010 project—whose main goal is to establish foreign partner universities and invite as many foreign exchange students as possible. As part of the ambitious project, the school will launch a program called Ewha Global Campus Leader in order to increase the effectiveness of publicity activities.
Ewha Global Campus Leader is comprised of a group of foreign students from the Ewha Global Partnership Program (EGPP), International Student Exchange Program and other exchange students residing at Ewha. Their activities include publicizing Ewha abroad and to one’s mother country, performing campus tours once a semester, accompanying VIPs who visit Ewha from one’s homeland, and receiving workshops under the subject of ‘Ewha promotion’.
The fact that this is first time for a Korean university to create student public relations ambassadors consisting of foreign students makes it more meaningful and unique. “The school reflected on how foreign students come to enjoy Ewha and become fond of the school after learning about Ewha and their staying at the campus. We thought that the publicizing activities would prove to be most efficient if those human networks actively promote Ewha abroad,” said Cho Ji-young, a staff member in the Communications Office.
Ewha Global Campus Leader can be differentiated from mere campus leaders by the fact that the global leaders are comprised of students from various nations. While campus leaders’ main responsibility is to conduct on-campus tours for visitors, global leaders are obliged to guide visitors from their homeland at least once per semester and they are also given opportunities to participate in major international and school events as student representatives. After participating in workshops under the theme of “International Promotion Strategies of Ewha,” the global leaders will return to their countries with the workshop goal to publicize Ewha.
A recruiting presentation for the program was held November 14-18. Response to the program was especially enthusiastic, which was indicated by the rush of e-mail and phone inquiries. Twenty four students were finally chosen to serve as Global Campus Leaders.
“Qualities upon which we reflected the most in the selection process were how passionate the students are in learning about Ewha and enjoying themselves at Ewha. Of course, the foremost consideration would have been their enthusiasm in publicizing the school,” said Cho.
Josephine Gachwe (Division of Computer & Electronics Engineering, 3), an EGPP student from Kenya, said, “I am so excited to become a part of this pioneering group and hope to meet different kinds of people and learn to interact with them through my serving as a Global Campus Leader.”
On November 24, a launching ceremony for the selected Global Campus Leaders was held in the Ewha Campus Complex from 1:30 to 2:30 p.m. The orientation included programs such as a welcoming speech from President Lee Bae-yong, an award certification of appointment, cake cutting, and orientation for the future activities.
Sonja Siebesath ( University of Hamburg , 2), an exchange student from , expressed her gratitude for having been chosen as a Global Campus Leader. “I was very happy when I first heard the new of being selected because I think it is a great chance to stay in contact with Ewha. Moreover, it is a big honor to present Ewha abroad and especially at my home university where students don’t have much information about Ewha.”
Son Ye-rang ( Agnes Scott College , 3), an exchange student from the , commented on her ambition to publicize Ewha when she returns home. “As an Asian study abroad scholar of my school, I am expected to deliver scholarly presentation on my experience at Ewha. I will actively promote Ewha in my school’s annual study abroad information sessions and panel discussions on international education. Especially, Ewha’s cultural and academic strength is something that I can be proud to have experienced.”