Advertising and marketing campaigns have been effective ways for companies to promote their products. Since such commercial strategies are considered as the most direct ways to communicate with customers, it is important for companies to take a cautious approach when dealing with sensitive social is

In just a few decades, queer representation in Korean media has made significant gains. While queer content was considered strange and unfamiliar in the Korean media industry only a few years ago, an increasing number of TV shows and films now feature lesbian, gay, bisexual, transgender, and questio

The global pandemic has had a profound impact on the arts and cultural sector. Cancelled openings, loss of sales and lack of audience participation especially made it a difficult period for the artists. Yet, as much as it was a challenge for all, it was a turning point. Experiencing significant econ

Whether one is a cinephile or not, it is common to feel overwhelmed with indescribable emotions after watching a movie. To put those feelings into words and comprehend the meanings of movies, the audience turns to movie critics who interpret and analyze the film. Despite the audiences’ desires, most

Just like her nickname MBC’s Hermione, Lee Jae-eun strives to live a hectic life as both a news presenter and a YouTuber. Recently, she challenged herself to become an author, writing her first book, “The Magical 48-hour Day.” Lee shared the story of her journey with Ewha Voice. Even though Lee has

Nowadays, traditional Korean attire hanbok is only worn on special occasions such as Lunar New Year or Chuseok in Korea. Even so, it is worn by those who are relatively young, and the older people get, the less they wear it. It is difficult to find hanbok in daily life. Even if people know that hanb

Museums are changing, and today rather than looking, visitors are experiencing. Artificial intelligence (AI), augmented reality (AR) and virtual reality (VR) technologies are, in a sense, recreating history. Ewha Voice made a visit to the National Museum of Korea’s Immersive Digital Gallery with int

The adult industry has been growing in denial, contempt, and exclusion of female existence. In the sex toy industry, women are consumed and marketed as toys and trophies. Products sexually objectifying females and their body parts, which have been produced and sold by males, are used solely to satis

Gwangbokjeol is a meaningful day to remember the liberation of Korea from Japan. To commemorate this day, Seodaemun-gu hosted the Seodaemun Independence/ Democracy festival. The Seodaemun Independence/ Democracy festival shares the values of independence and democracy every year on National Liberati

Color is all around us from household appliances, subway lines, cars and even brand logos where colors define them. Although colors may not be surprisingly unique, they play a significant role in imprinting a certain image to the public. Similarly, colors can represent people’s identities. As visual

Traditionally, art investment was considered a hobby for the rich and excluded the younger generation who could not afford to purchase art at extravagant prices. However, things are changing. Thanks to various online platforms, both art subscription and art investment for younger generations are gai

Kwak Jae-won, who worked for about a decade in a Seoul city-affiliated organization in charge of organizing major city festivals, resigned from his job to save the planet. While working in the organization, Kwak was enraged by the ambiguity of the governmental guidelines on the usage of disposable p

The market for laundromats, or coin laundries, has grown rapidly with single-person households increasing, especially around university areas. In the past, laundromats were simply used as laundry spaces where people washed and dried their clothes. Today, they are turning into much more. The rise of

Due to the coronavirus outbreak, traveling and flying abroad has become close to impossible. Faced with a crisis, some airlines have come up with a way to cope with this situation while meeting the customer demand. “Flight to nowhere” is a package made by Jeju Air and Asiana Airlines that provides r

Public food delivery apps were unveiled for the first time in a food delivery market, monopolized by private applications such as Yogiyo, Baemin, and Coupang Eats. This public food delivery app is different from other services in that the government is in charge of management. Despite numerous disco

Search up the name “Lee Mukdol” on Google Images and one may be surprised to find the lack of pertinent results. Lee hardly reveals his face on interviews, whether on film or in camera.His philosophy is that he wants his works to be assessed and read in their own right, without it being attributed t

Due to the COVID-19 pandemic, the commerce of used items has been receiving attention more than ever. The desire to dispose of old goods and purchase items on sale is creating an enormous synergy effect in the current economic recession.Additionally, second-hand platforms such as Daangun Market and

Korea is a country where trends come and go quickly. With increased time spent at home, trends like the Dalgona Challenge, whipping Dalgona cream on top of coffee, swept across the country. Similarly, people have also started to take personality tests and share their results online. MBTI, shortened

Artist Moon Ji-young, a graduate in the Department of Political Science & International Relations mentioned the difficulties artists face during the pandemic in the interview with Busan Daily. She specified in the interview with Ewha Voice that not only have the exhibition periods shortened in half,

The economic impact that has snowballed across the globe stemming from the COVID-19 pandemic has hit industries across the board. The film industry was no exception and the indie film industry stands to lose the most. Unlike big-budget productions, indie films, which generally aim to provide creativ