“Everything Everywhere All At Once,” one of the most representative Asian diaspora films, is gaining popularity with its storyline based on Asian cultural background. Photo provided by Public Domain Pictures from IMDb

Book.ikda is an independent bookstore where people can gather to discover more about themselves with books and a glass of wine. Photo by Sohn Chae Yoon

Soyoseoga is an independent bookstore that offers a collection of philosophical books for visitors to experience. Photo by Park Ye-eun

LYRE is a group comprised of three songwriters whose work was featured in Billboard Magazine and Rolling Stone. Photo provided by Alina Smith

Webtoons are garnering interest from global users. Courtesy of Naver Webtoon Photo by Sohn Chae Yoon

FWWL's pop-up store uses the color pink and ribbons to convey the balletcore trend. Photo provided by Soyeon Kim

The number of K-pop fans is estimated to be above 200 million as of 2022. Photo by Jeong Daeun

South Korean viewers and fans enjoy a wide variety of alcohol related media content, ranging from YouTube channels to television reality shows. Photo by Sohn Chae Yoon

Reality program “Life Bar” is considered one of the first trendsetters of the sulbang phenomenon. Photo provided by tvN