Ewha receives first prize in ChosunIlbo’s Ad awards
Ewha receives first prize in ChosunIlbo’s Ad awards
  • Yoon Hye-joon
  • 승인 2014.11.16 13:32
  • 댓글 0
이 기사를 공유합니다

Ewha received first prize in the 51st ChosunIlbo’s Advertising Awards’ university part that took place in ChosunIlbo Art Gallery on Oct. 29. President Choi Kyung-hee received the award on behalf of Ewha.
Ewha’s advertising slogan is “Ewha, waking up the morning of Innovation.” Along with the slogan,   a whole view of the Ewha Campus Complex (ECC) was inserted as the background photo of the commercial.
The advertisement tried to deliver the message of Ewha’s promise and plan to meet the global era’s demands and to adapt to rapidly changing educational environment.
The image of dawn symbolizes the current circumstance of Korean universities, and the photo was delivering a message that Ewha should wake up from dawn and jump to the next level.
ChosunIlbo Advertising Awards consists of 12 sections including university, finance and cosmetics. Each part evaluates how marketing skills and creativity are expressed in ads posted on ChosunIlbo and selected the best among them according to the standards mentioned earlier. This year, 81 advertisements  competed in 12 parts.
President Choi briefly shared her thoughts after receiving first prize.
“Ewha’s past 128 years of history was full of challenge,” president Choi said. “We wanted to express Ewha’s spirit of challenge which was even regarded more precious during hard times.”

삭제한 댓글은 다시 복구할 수 없습니다.
그래도 삭제하시겠습니까?
댓글 0
계정을 선택하시면 로그인·계정인증을 통해
댓글을 남기실 수 있습니다.