Glancing at Colorful Ewha: 2014 Daedong Festival unveiled
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Glancing at Colorful Ewha: 2014 Daedong Festival unveiled
  • Yoon Hye-joon
  • 승인 2014.09.12 12:25
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Ewha’s annual Daedong Festival for this year will be held for three days from Sept. 17 to 19. Originally,  the Daedong Festival has been held in May, but due to the tragic Sewol ferry accident, it was postponed to September this year. Arranged by Synergy Ewha, the 46th Student Government Association (SGA), this year’s festival will be held under the theme of “Colorful Ewha” with three keywords: Memory, Communication  and Change. The word “Colorful,” which evokes dynamic and distinct color images, expresses Ewha students’ unique characteristics.
During the entire Daedong Festival, market stands will be set up around campus, and various clubs and student councils will sell snacks and foods at their booths. Also, student clubs will perform in front of the Student Union Building and at the grass field next to the main gate during the entire festival.
On the first day of the festival, Sept. 17, an opening ceremony will be carried out at 11 a.m.
At the beginning of the ceremony, the SGA will make a giant single bowl of Bibimbap (Korean traditional food mixing rice with vegetables) and share the food with students. After the ceremony, The pungmul band will perform from 5 p.m. to 6 p.m.
On the second day, students’ performances and small concerts with invited singers will begin at 5 p.m. and 7 p.m., respectively.
On the last day, Sept. 18, Ewha's 29-year-old tradition of tug-of-war event will be held at the grass field next to the main gate.
Unlike previous festivals which had separate keywords for each day, this year’s festival will emphasize all three keywords throughout the entire festival. The SGA will hold various programs related to the three keywords along with traditional events such as the tug-of-war and  students’ talent show.
According to the SGA, the lack of communication among students, between students and the SGA, and also between students and Ewha is one of the serious problems Ewha faces. The SGA will therefore host “Communication” events during this festival to facilitate conversations among all Ewha members.
“Memory” is also an important issue for Ewha students. The SGA explains that it chose the word so as not to forget the Sewol ferry incident and to participate with other Koreans in mourning the tragedy.
“To commemorate properly, remembering what happened before is very important,” said Seong Hee-yeon (Geography Education, 4), the president of the SGA. “In addition, the Sewol accident is the main reason the Daedong Festival has been postponed to the fall semester, so there should be an appropriate program during the festival to commemorate the tragedy.”
The last word, “Change,” is for Ewha’s future improvement. Ewha has fewer problems than other schools since it has made progress in improving things such as lowering tuition fees. However, Ewha still needs a few major changes for greater improvement. Also, during the summer vacation, the new Ewha  president Choi Kyung-hee was inaugurated. So the SGA will hold a meeting with the new president during the festival.

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