With the growing population of female athletes and the arousal of female interest in health and physical well-being, major sports companies started to focus more on female customers in the sports market.
In case of Nike, the group had originally arranged to start its signup for the upcoming Nike Women’s Race Seoul on April 15, with a slogan of “Twenties, the women starts running for the first time.” However, with people overflowing the website at once, the program malfunctioned and Nike postponed the signup date. The executive office of the race said that 185,000 people crowded in for the competition of 3,000 spots. Eventually the program increased the available slots for contestants from 3,000 to 6,000.
In addition, Adidas launched the first Adidas Women’s Store in Cheongdam-dong in March. The store has advisors to recommend clients with the most suitable outfit, depending on each customer’s type of exercise, goal, and fashion preference.
Observing the trend alone, it is seen as if an increasing number of women in their twenties are interested in their body health these days. Now the question is, are Ewha students, in actual fact, interested and becoming physically active?
To reveal the true state, Ewha Voice conducted a survey on Ewha’s students’ interests in exercising and physical well-being. The survey was arranged to thoroughly include a wide range of students, making sure all 13 colleges were represented. However, note that this does not perfectly represent the entire school body’s voice.
With the first question, “In average, how many days do you exercise in a week?” students diverge into two different categories: those who exercise regularly and those who do not. Of the 400 students surveyed, 48.8 percent exercise regularly, and 51.2 percent do not exercise at all.
It turns out that the most commonly enjoyed exercise is walking (17.6 percent), which
does not require any additional expense. The second and third on the list were working out at the gym with 16.7 percent and yoga with 15.9 percent.
Those who do not exercise were also asked whether they thought the school provides
enough facilities that encourage exercise. 42.6 percent said the school does supply enough services, while 57.4 percent thought otherwise.