Places for university students emerging as hot trends with great prospects
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Places for university students emerging as hot trends with great prospects
  • Yoo Seon-hwa
  • 승인 2011.02.25 23:01
  • 댓글 0
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The view from inside of the Rock Star Ewha Pear Blossom zone, located in front of the main entrance of Ewha.

  Competition to attract students is high among banks and telecommunication companies. Companies are opening stores with special space for university students to relax or hold seminars, and building customer loyalty in the process. In the same line, many banks launched their new branches such as Industrial Bank of Korea’s IBK world and Shinhan bank’s The Bank Zone targeting young generation.
  On Feb. 20, Kookmin Bank opened a new branch named Rock Star Pear Blossom zone in front of the main entrance of which interior and exterior are painted with green and white pear blossoms to represent Ewha. Regular banking services are provided on the first floor, while the second floor is more like a cafeteria.
  “Our staff members are all in late 20’s or early 30’s, and they work in T-shirts and jeans to interact with young people,” said Park Jung-hyun (’91, Economics), the manager of Rock Star Ewha Pear Blossom zone.
Rock Star zones are established in university areas to communicate and interact with students. They make interactivity a top priority.
  The second floor of the Rock Star Ewha Pear Blossom zone offers a place for students tired of studying and noise on the street. iPads are available for students to use without charge. There is also a cafeteria for Ewha students, and the Kookmin credit card users can get 20 percent off the list price.
  “The second floor of the Rock Star Ewha Pear Blossom zone is our pride and joy,” Park said. “It offers seminar rooms with high speed Internet network connections and wireless transmission options for students.”
  The Rock Star Ewha Pear Blossom zone also reaches out students by opening a Twitter account and offering promotional merchandise such as movie tickets, hand creams, and coffee discounts.

 

Olleh Avenue in Sinchon provides place for students to study and have fun.

   Park said that the Rock Star Ewha Pear Blossom zone is a way to promote their banking services, and at the same time, provide benefits for students. “Ewha students who visit the zone and get a Rock Star check card or open a Rock Star deposit account can get discounts at over 32 shops and restaurants by using the card,” Park said.
   Students are attracted to this new bank. “When I was passing by the school, I suddenly realized that there was a newly opened bank that seemed like a cafe,” Goo Da-eun (Consumer Studies, 2) said. “I was attracted to the exterior of the Rock Star Ewha Pear Blossom zone and fresh atmosphere of the place.” 
   “This place makes me feel comfortable compared to other banks with the impression that it serves Ewha students as its prime customers,” Goo said.
   The Rock Star Ewha Pear Blossom zone is preparing more events and a finance education program that provides a better understanding of the banking process, as well as financial knowledge such as stock investment.
   “I hope more and more students visit the Rock Star Ewha Pear Blossom zone not only for the banking process but to enjoy time with a cup of coffee,” Park said.
   Currently, there are 42 Rock Star zones near universities. The first branch was the Rock Star Sookmyung Snowflakes zone.
   Another space where students can enjoy time with state-of-the-art technology is Olleh Avenue in Sinchon.
Olleh Avenue, the former W styleshop, opened its door on July 2007. The five-story building promotes its telecommunication services and flatters the senses of the young generation.
   “Every day around 100 to 150 university students visit Olleh Avenue to spend time playing video games with friends, producing fun video clips and having a group study or conference,” a staff member of Olleh Avenue said.
   Each floor of Olleh Avenue has its own theme. The first floor is equipped with the latest sound systems where students can listen to music and on the second floor, students can use iPhones and laptops. The other floors give students space to have meetings and rest with coffee and snacks.
   Also, Olleh Avenue holds special lectures two to three times a month on themes such as an introduction to new technology, photography, and social networking services.

 

   Park said that the Rock Star Ewha Pear Blossom zone is a way to promote their banking services, and at the same time, provide benefits for students. “Ewha students who visit the zone and get a Rock Star check card or open a Rock Star deposit account can get discounts at over 32 shops and restaurants by using the card,” Park said.    Students are attracted to this new bank. “When I was passing by the school, I suddenly realized that there was a newly opened bank that seemed like a cafe,” Goo Da-eun (Consumer Studies, 2) said. “I was attracted to the exterior of the Rock Star Ewha Pear Blossom zone and fresh atmosphere of the place.”    “This place makes me feel comfortable compared to other banks with the impression that it serves Ewha students as its prime customers,” Goo said.    The Rock Star Ewha Pear Blossom zone is preparing more events and a finance education program that provides a better understanding of the banking process, as well as financial knowledge such as stock investment.    “I hope more and more students visit the Rock Star Ewha Pear Blossom zone not only for the banking process but to enjoy time with a cup of coffee,” Park said.    Currently, there are 42 Rock Star zones near universities. The first branch was the Rock Star Sookmyung Snowflakes zone.    Another space where students can enjoy time with state-of-the-art technology is Olleh Avenue in Sinchon. Olleh Avenue, the former W styleshop, opened its door on July 2007. The five-story building promotes its telecommunication services and flatters the senses of the young generation.    “Every day around 100 to 150 university students visit Olleh Avenue to spend time playing video games with friends, producing fun video clips and having a group study or conference,” a staff member of Olleh Avenue said.    Each floor of Olleh Avenue has its own theme. The first floor is equipped with the latest sound systems where students can listen to music and on the second floor, students can use iPhones and laptops. The other floors give students space to have meetings and rest with coffee and snacks.    Also, Olleh Avenue holds special lectures two to three times a month on themes such as an introduction to new technology, photography, and social networking services.

 

 


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