A lecture titled, “How to build successful career in communication industry” was held at
In her introduction, she stated, “Since 70 percent of the employees are women in Fleishman-Hillard, we offer women opportunities to do challenging and meaningful work, programs to help balance work with personal life, and solid training program which helps women to develop their abilities.”
Gioconda says that although a working career may be important, women should not forget about their families because they are the ones who give support. “Judging from my experience of being in the work force for about 25 years, nothing is more important than family. You need to spend time with them from time to time to win their support. You need to step back a little bit, setting personal boundaries at work to keep up balancing your work with your personal life.” Gioconda added that women can win their family’s support by helping them realize that mother or wife are expending effort to spend time with their family while working.
Regarding the keys to balancing work with personal life, she suggests that there should be a good support system, whether it comes from family or coworkers. Moreover, it is very important to have mentors who can guide you in building your career while maintaining your marriage.
Lastly, Gioconda said, “To be a leader in the PR industry, on a technical side, one should have a very good writing and presentation skills, and good interpersonal skills because the PR industry is all about establishing good relationships with your clients and the media.”
Gioconda, who joined the firm in 1993, is responsible for worldwide human resource policies, employee relations, recruitment, internal communications, and employee training and development. Under Gioconda’s leadership, Fleishman-Hillard has won wide recognition as an outstanding workplace with a strong culture of teamwork, employee development, and personal commitment. In 2002 and 2003, Fleishman-Hillard was the only public relations firm named to Working Mother magazine’s list of the 100 Best Companies for Working Mothers.