Color in Ewha is a festival intended for central clubs* that used to be held at Hak-gwan in the first week of the fall semester. However, due to the rapid spread of coronavirus, it was held online this semester.
The festival consisted of selling goods from the central school clubs using Google Forms and homedelivery service, and live streaming club performances via YouTube on Sept. 4. The entire festival lasted for three days from Sept. 1 to 4.
“I am happy to host the festival with the participation of so many central clubs and the interest of my friends,” said Yang Da-hye, a sophomore in Ewha School of Business, who led the Color in Ewha festival.
“At first, I thought of reducing the size of the festival. However, to my surprise, many clubs expressed their intention to participate in the event. It would have been better if all this could have been done offline. Nevertheless, the online festival was a great opportunity to promote central clubs to those who are not yet part of any clubs in Ewha,” Yang added.
Ewha Little Chai House is a social solidarity club which makes and sells milk tea and donates the profits to Aeranwon - a social service group supporting independent mothers. They joined this year’s Color in Ewha by designing and selling their club goods.
“Due to the nature of the club, it was hard to resume our activities once school started. Newly recruited members haven’t even been able to visit the club room so we decided to sell our goods online in order to keep the club going,” said Shin He-bin, the representative of Ewha Little Chai House and a junior studying in the College of Art & Design.
“As a milk tea club, we decided to produce tea-related goods. Our goods include a paper tea coaster, stickers of characterized snacks like tapioca pearls that can be eaten together with milk tea. In total, four juniors in the design department, including myself, were part of this process. It took three weeks to select items, design the goods, and determine the quantity. I hope the pandemic ends soon so I can have warm milk tea in the Hak-gwan with my club members again.”
Acmegi is the central club of pungmul band (Korean traditional folk band) that adopted Imsil Pilbong Nongak, which is listed as UNESCO’s Intangible Cultural Heritage No. 11-5. Their performance live streamed on their YouTube channel ‘2020 Donggam Color in Ewha’ on Sept. 4.
“It was challenging to perform wearing a mask” said Lee Seungjin, the representative of Acmegi and a sophomore in the Department of Communication Media Studies.
“In order to prevent the worst case of the coronavirus infecton, we thoroughly followed the quarantine rules by checking everyone’s temperature, sterilizing hands, and using a portable disinfection device before and after using the practice room. It’s a shame that we could perform only with a small number of people but on the bright side, we could film our performance and in the future, we will be able to use the footage to promote our club.”
“As the title ‘Color in Ewha’ suggests, I hope all clubs in Ewha and furthermore, all members of Ewha shine with their own colors,” Yang concluded.
*In Korean universities, there are two types of clubs: a central club is open to all majors. In contrast to this, internal clubs are targeted for students within the same major or college.